Privacy Policy for Lead Generation Services

Converge Marketing, LLC is a lead generation and marketing company that connects consumers with third-party businesses. We collect and receive personal data from consumers through forms, advertising, and calls, and use that personal data to match consumers with businesses offering relevant products and services.

We collect consumer personal data through our websites, advertising campaigns, and tracked phone calls, including through websites and advertising that may be presented under different brand names. We also work with marketing and other business partners who independently collect consumer personal data and provide it to us.

In this Privacy Policy, we use the term “personal data” to refer to information that identifies or relates to an individual, including as defined under applicable privacy laws.

A “lead” is personal data associated with a consumer who expresses interest in a product or service, typically including contact information and qualifying responses. Leads may be shared with one or more clients and buyers, who may contact you about relevant products and services.

This Privacy Policy applies to personal data we process when we act as a data controller in connection with these activities. It does not apply when we process personal data solely on behalf of our clients, such as in connection with certain media buying services, where our clients control how your personal data is used.

If you do not agree with this Privacy Policy, please do not interact with our websites, respond to our advertising, or submit your information to us. Your use of our websites may also be subject to our Terms of Use. This Privacy Policy may change from time to time, so please review it periodically.

Please read this Privacy Policy before interacting with our websites or submitting personal data in response to our advertising. You can use the links below to navigate to specific sections.

1. Personal Data We Collect
2. Sources of Personal Data
3. How We Use Your Personal Data
4. How We Share Your Personal Data
5. Summary of Data Practices
6. Cookies and Other Tracking Technologies
7. Security and Retention of Personal Data
8. Deidentified Data
9. Children's Information
10. Your State Privacy Rights
11. Your Privacy Choices
12. Lead Communications and Contact Preferences
13. Links to Other Websites
14. United States Only Services
15. Changes to This Privacy Policy
16. Contact Us

We collect the following categories of personal data:

• Contact information. Your name, email address, phone number, or postal address.

• Lead qualification and form data. Personal data you provide when responding to our advertising or completing a web form, including your answers to eligibility or qualifying questions, your stated interests or needs, and details about the product or service you are inquiring about.

• Call data. If you call one of our tracked phone numbers or respond to our advertising by phone, we may collect your phone number, call metadata (such as call duration, date and time, and geographic region), and, where permitted by applicable law and if within our control, call recordings and transcriptions.

• Identifiers. IP address, device identifiers, cookie identifiers, and similar technical identifiers associated with your device or browser.

• Device and online activity data. Personal data automatically collected when you interact with our websites or advertising, including device type, browser type and version, operating system, pages and content viewed, and your interactions with our ads and web pages.

• Location data. General location information, such as city, state, or region, derived from your zip code, IP address, call data, or information you provide.

• Interest and preference data. Personal data about the products or services you are interested in, your expressed preferences, and related commercial characteristics you provide or that are indicated by your inquiries.

• Inferences and lead scores. Scores, classifications, and other inferences we derive from the data described above, including lead quality assessments and routing determinations used to match consumers with relevant businesses.

Personal Data We Collect Directly

We collect personal data directly from consumers through the following channels:

• Web forms and landing pages. When you submit a form on one of our websites or landing pages, including websites or pages that may appear under different brand names but are operated by or on behalf of Converge, we collect the personal data you submit.

• Third-party lead generation forms. When you submit personal data through digital advertising on third-party platforms, including social media lead generation forms and similar features, we collect the personal data you provide.

• Advertising and engagement data. When you interact with our digital advertising, we may collect personal data about your engagement with the ad, such as clicks, impressions, and related interactions, as well as technical data associated with those interactions.

• Phone calls. When you call one of our tracked phone numbers, including numbers featured in digital ads, direct mail, or other advertising, we collect personal data associated with that call.

Personal Data We Receive from Marketing and Business Partners

We receive personal data from marketing and other business partners that independently collect personal data from consumers and provide it to us as part of lead generation arrangements. This may include personal data obtained through situations where a consumer engages with one of our partners and their information is shared with us, or where the consumer's engagement is continued with us or one of our clients as part of the same inquiry or interaction.

Personal Data We Receive from Other Third-Party Sources

We may receive personal data from data providers, clients, and other third-party sources for purposes such as enrichment, verification, attribution, analytics, and fraud prevention. For example, we may use this personal data to verify contact details, supplement lead data, measure the effectiveness of our advertising, build and refine audience segments, or support suppression and exclusion practices. This personal data may be used to supplement, validate, or inform data we have collected directly or received from marketing partners.

Session Recording and Consent Verification

When you interact with our lead generation websites or landing pages, we may use a third-party service, Active Prospect's TrustedForm Certify Web SDK, to document and verify your consent to be contacted and to capture a record of your interaction with the page.

This technology functions as both a consent documentation tool and a session interaction capture tool. It may record certain interactions with the page where it is deployed, including the page URL, mouse movements and clicks, personal data entered into form fields, a snapshot of the page, your IP address, browser and device information, and the date and time of your interactions. This interaction-level data is transmitted to Active Prospect, which provides this service on our behalf.

We may use this personal data to document your consent and to support our compliance with applicable law. For more information, see the Active Prospect privacy policy at https://activeprospect.com/privacy-policy/.

We use personal data for the following purposes:

• Lead generation and routing. To generate, qualify, score, and route leads, and to match consumers with clients and buyers that offer products or services relevant to their interests.

• Call handling. To route and manage inbound calls, and to connect callers with relevant clients or buyers in real time.

• Targeted advertising and retargeting. To deliver relevant advertising to consumers based on your interests or prior activity, including through third-party advertising channels and social media platforms.

• Audience creation. To build audience segments, including custom audiences for use on third-party advertising platforms, in connection with our advertising programs.

• Analytics and optimization. To measure and improve the performance of our lead generation programs, advertising campaigns, and distribution operations, including through automated scoring and classification tools.

• Automated processing and profiling. As part of our lead generation activities, we use automated tools to score, classify, and route leads based on the personal data described in this Privacy Policy. This includes generating quality assessments and routing determinations that may affect how a lead is matched and distributed.

• Fraud prevention and quality assurance. To detect and prevent fraudulent activity, verify the quality and accuracy of lead data, and support data hygiene practices such as de-duplication, suppression, and filtering.

• Legal and compliance. To comply with applicable law, respond to legal process or regulatory inquiries, enforce our agreements, and protect our rights, property, or safety.

• Internal operations. For general business administration, including record-keeping, financial operations, and business continuity.

We may share personal data with the following categories of recipients:

• Clients, buyers, and business partners. We share personal data, including leads, with clients, buyers, and other business partners that offer products or services relevant to the consumer's expressed interest as reflected in their inquiry or interaction. A single lead may be shared with more than one recipient, and sharing is not necessarily exclusive. Recipients may contact you directly about products or services related to your inquiry. In some cases, a recipient may be an intermediary or lead aggregator that distributes leads to its clients or partners in connection with the consumer's request or a similar request. We may also work with business partners that identify consumers interested in products or services based on consumer-provided information or interactions and provide that information to us for matching and routing to appropriate clients or buyers.

• Service providers. We share personal data with vendors and contractors that support our operations, including call tracking and routing providers, technology and infrastructure providers, analytics and attribution services, fraud prevention tools, and other operational partners. Service providers are authorized to use your personal data only as necessary to perform services on our behalf.

• Advertising technology partners. We work with advertising networks, demand-side platforms, and social media platforms to deliver and measure advertising. This may involve sharing identifiers and activity data to enable targeted advertising, audience matching, and campaign attribution.

• Business successors. In connection with a merger, acquisition, reorganization, or sale of some or all of our business or assets, personal data may be transferred to the acquirer or successor entity.

• Legal and regulatory recipients. We may disclose personal data as required by law, court order, or regulatory process, or to enforce our agreements, respond to legal claims, or protect our rights, property, or the safety of others.

• Other parties with your consent. We may share personal data with additional parties where you have consented or where you direct us to do so.

The table below summarizes how we use and share the personal data described in this Privacy Policy.

In connection with our lead generation activities described in this Privacy Policy, Converge has sold and/or shared personal data in each of the categories listed in this table during the prior 12 months. See Your State Privacy Rights and Your Privacy Choices for information about your right to opt out.

We and our third-party partners use cookies and other tracking technologies to collect personal data about your interactions with our websites and digital advertising. These technologies may include cookies, pixels, web beacons, and similar tools that collect identifiers, device information, and data about how you engage with our ads and web pages.

We use this personal data to support our lead generation activities, including measuring the effectiveness of our advertising, building and refining audience segments, delivering targeted advertising, and improving our services.

These technologies may be operated by third-party advertising networks, analytics providers, and social media platforms, which may use this personal data to measure advertising performance, analyze usage, and support targeting.

You may have the right to opt out of certain uses of your personal data for targeted advertising or other purposes. For more information about your choices, including how to opt out of the sale or sharing of personal data and how we respond to Global Privacy Control (GPC) signals, please see the Your Privacy Choices section.

We maintain reasonable administrative, technical, and organizational measures designed to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, including to operate our lead generation activities, comply with legal obligations, resolve disputes, and enforce our agreements. We may also retain and use personal data for analytics, fraud prevention, and security purposes. Retention periods are determined based on the nature of the data, the purposes for which it is processed, applicable legal requirements, and our business needs.

We may create deidentified data from personal data by removing or modifying identifying information so that it cannot reasonably be linked to an individual. To the extent permitted by applicable law, we may use and disclose deidentified data for purposes consistent with applicable law, including analytics, product improvement, and research.

Our services and marketing activities are not directed to individuals under the age of 18, and we do not knowingly collect personal data from them. If you believe we may have collected such personal data, please contact us at privacy@convergemarketing.com.

Certain U.S. states provide residents with privacy rights regarding their personal data. This section applies to residents of states where such rights are available under applicable law.

Depending on your state of residence, you may have the right to:

• Know and Access. Confirm whether we process your personal data and access personal data we maintain about you and information about how we use it. Where required by applicable law, this right may include inferences, lead scores, and other derived data we hold about you.

• Correct. Request correction of inaccurate personal data.

• Delete. Request deletion of personal data we have collected from or about you, subject to certain exceptions (including legal obligations or legitimate business needs).

• Portability. Obtain a portable copy of the personal data you have provided to us, where required by applicable law, technically feasible, and in a readily usable format.

• Opt Out. Opt out of (i) the sale of your personal data; (ii) the sharing of your personal data for targeted or cross-context behavioral advertising; or (iii) profiling activities that produce legal or similarly significant effects.

We will not discriminate against you for exercising any of your rights.

Additional Information for California Residents

California residents also have the following additional rights:

• Request that we limit our use of sensitive personal data (as defined under California law) to certain permitted purposes under applicable law.

• Request information about our disclosure of personal data to third parties for direct marketing purposes by contacting us at privacy@convergemarketing.com.

Opt Out of Sale, Sharing, and Targeted Advertising

To opt out of the sale of your personal data, or the use or disclosure of your personal data for targeted advertising purposes (including "sharing" for cross-context behavioral advertising under California law), you may submit a request using the contact methods in the Your Privacy Choices section below. Where available, we may also provide additional tools or links on our website to facilitate these requests.

This opt-out covers Converge's sale of personal data and our use or disclosure of personal data for targeted advertising, including disclosures to clients, buyers, and advertising partners as part of our lead generation and advertising activities.

We may recognize Global Privacy Control (GPC) signals as an opt-out of the sale of personal data and targeted advertising, consistent with applicable law. Where we do so, we will treat such signals as a request to opt out of the sale and sharing of personal data.

Appeals

If we deny all or part of your rights request, you may appeal by submitting a written appeal using the contact methods described in the Your Privacy Choices section and referencing your original request. We will respond within 45 days of receiving your appeal (or within the timeframe required by applicable law) and provide a written explanation of our decision.

Depending on your state of residence, you may have the right to file a complaint with the Attorney General in your state or other applicable regulatory authority if you have concerns about our handling of your personal data or your privacy rights.

The primary way to exercise your privacy rights is by using our webform:

Your Privacy Choices

You may also submit a request by:

• Email: privacy@convergemarketing.com

• Mail: 242 W. 36th St., #901, New York, NY 10018

Requests submitted through email or mail may require additional steps to process your request, including steps to verify your identity where required by applicable law. Where appropriate, we may ask you to complete our webform in order to process your request.

We will take reasonable steps to verify your identity before processing certain requests, as required by applicable law. The level of verification will depend on the nature of your request, the sensitivity of the personal data involved, and the risk of harm from unauthorized disclosure or deletion.

We will use commercially reasonable efforts to respond to your request within 45 days of receipt. Where reasonably necessary, we may extend this period by up to an additional 45 days with prior notice. Requests are subject to applicable exceptions.

Authorized agents may submit requests on your behalf, subject to appropriate verification.

This section addresses consent to receive marketing communications in connection with our lead generation activities. It is separate from your rights regarding the sale or sharing of personal data, which are addressed in “Your State Privacy Rights” and “Your Privacy Choices” above.

Lead Communications

When you submit your personal data in response to our lead forms or advertising, you provide, or may provide, consent to be contacted about relevant products or services by Converge and by our clients, buyers, or other partners, as described at the point of collection. This includes situations where your personal data is collected directly by us or collected by a marketing partner or other third party and provided to us.

You may revoke your consent for future communications at any time by using the opt-out method provided in the communication you receive or by contacting us at privacy@convergemarketing.com. We will honor and process such requests as required by applicable law.

Because we operate as part of a broader lead generation and marketing ecosystem, your personal data may have already been shared with multiple parties as part of our lead distribution activities. A request to revoke your consent submitted to us will apply to communications and activities within our control, as required by applicable law. To stop communications from third-party clients, buyers, or partners, you may also need to contact those parties directly.

Requests to stop the sale, sharing, or use of personal data for targeted advertising are addressed separately in the Privacy Choices section.

Email Communications and Unsubscribe

If you receive email communications related to our advertising or lead generation activities, including emails sent by Converge, on our behalf, or through one of our branded experiences, and no longer wish to be contacted, you may use the unsubscribe link included in those communications or contact us at privacy@convergemarketing.com. We will honor your request as required by applicable law.

These emails may link to web pages where you can submit your personal data in response to an advertisement or offer.

Please note that this opt-out applies to email communications sent by or on behalf of Converge. You may continue to receive communications from third-party clients or partners and will need to contact those parties directly to opt out of their communications. We may maintain records of your request to help ensure that you are not contacted in the future, as required by applicable law.

Our websites may include links to third-party websites or services. This Privacy Policy does not apply to those third-party sites, which are governed by their own privacy policies.

Our lead generation services are designed for consumers in the United States. If you access or use our services from outside the United States, your personal data will be transferred to and processed in the United States in accordance with this Privacy Policy. Data protection laws in the United States may differ from those in your jurisdiction.

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the latest revision. Your continued use of our services after any updates constitutes acceptance of the revised Privacy Policy.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, including if you need this notice in an alternate format due to a disability or language preference, you may contact us at:

Email: privacy@convergemarketing.com
Mail: Converge Marketing, LLC 242 W 36th St. #901 New York, NY 10018

Prior versions:

March 27, 2026